6 Reasons Why You Should Be Using Shopify

Are you planning to sell your products or services online? Consider choosing Shopify, one of the most popular e-commerce platforms. Here I present to you a few of the benefits you can enjoy.

Customisable Themes

Coding and design skills are not necessary to make your store look unique and fabulous! Shopify offers a selection of free and premium themes, all of which are responsive and mobile-friendly. The Theme Store showcases features, reviews and demos to help you choose the perfect design for your store. Use the customiser to easily edit the design, for example, adding images to a slideshow or changing fonts. Shopify gives you full access* to the theme files, so you can make further customisations by editing the code directly. If you don’t have coding skills, however, hire an expert to do the job for you.

Shopify App Store

Shopify offers many tools to help you get started straight out of the box. However, there are many reasons why you’d want to extend the functionality of your store. You may want to integrate your store with an ESP (email ervice provider). Or, you might need to translate your store into foreign languages. Fortunately, the Shopify App Store solves many of these problems. Within this marketplace, you can find over 4,500 apps to add features to your store. Many of these apps are free or offer a range of pricing plans to suit your budget and business size. Before purchasing an app, be sure to read the reviews or view a demo to see it in action.

Excellent SEO Tools

Search engine optimisation is the practice of tuning your website so that it ranks well in search results, increasing the chances of it being found through search. Shopify provides you with all of the essential tools for improving your store’s SEO. You are able to set page titles and meta descriptions, alt tags for images, and create URL redirects. There is also a blogging feature, helping you keep your site updated with fresh content to entice your customers with. Plus, the online store speed report gives you insights and tips on how to improve its performance.

A Range of Plans Available

Shopify offers a variety of plans, so you’re sure to find pricing that suits your needs. I recommend beginning with the Basic plan, which costs just $29/month. You can upgrade or downgrade at any time if your current plan isn’t suitable for you. These are some of the benefits you can enjoy with all plans:

In addition to the three standard plans, there are also the options of:

Try it Free for 14 Days

Before making any commitments, why not make use of Shopify’s trial period. After providing a few details about your business, you’ll have access to a trial store where you can try out most of the available features. Make the most of your trial period to explore everything that Shopify has to offer, check out their support team, and experiment with different apps and themes. If Shopify is not the right solution for you, simply cancel your trial within 14 days and you won’t be charged.

Responsive Support Team

The support team is available to contact 24/7 by email, Twitter or chat. There is also a community forum where you can get answers from Experts and other Shopify merchants. You don’t need to have a Shopify store to gain access to support.

Selling in Multiple Currencies

Using Shopify Payments, you can set up your store to sell in multiple currencies. This allows your customers to pay and receive funds in their local currency. In addition, you can use the Geolocation app, which recommends the best language and currency for the customer, based on their location. At the time of publishing this blog, 133 currencies are supported.

Check out the new video course, Building a Business with Shopify 2020/21, produced in partnership with CNT Associates.

* Access to the checkout theme file is only available with Shopify Plus.

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